In a day and age where “halal alternatives” dominate our feeds and Islamic content creators have millions of followers, we’ve never felt more confident about protecting our youth. Behind the glossy production and good intentions, however, lies a troubling reality we’re afraid to confront: How come our children are engaging with more Islamic content than ever before, yet they seem further from Islam than previous generations? They watch, they like, they share, but something fundamental is missing.

What if our solution has become part of the problem? What if we’re not raising Muslims, but consumers? This whitepaper offers a provocative investigation into the hidden crisis facing Muslim youth today – and the uncomfortable questions no one wants to ask.